How Users Search the Mobile Web: A Model for Understanding the Impact of Motivation and Context on Search Behaviors
Dan Wu; Man Zhu; Aihua Ran; Dan Wu (E-mail: danwoo@whu.edu.cn).
2016-03-17
Source PublicationJournal of Data and Information Science
Volume9Issue:1Pages:98-122
Abstract
Purpose: This study explores how search motivation and context influence mobile Web search behaviors.

Design/methodology/approach: We studied 30 experienced mobile Web users via questionnaires, semi-structured interviews, and an online diary tool that participants used to record their daily search activities. SQLite Developer was used to extract data from the users' phone logs for correlation analysis in Statistical Product and Service Solutions (SPSS).

Findings: One quarter of mobile search sessions were driven by two or more search motivations. It was especially difficult to distinguish curiosity from time killing in particular user reporting. Multi-dimensional contexts and motivations influenced mobile search behaviors, and among the context dimensions, gender, place, activities they engaged in while searching, task importance, portal, and interpersonal relations (whether accompanied or alone when searching) correlated with each other.

Research limitations: The sample was comprised entirely of college students, so our findings may not generalize to other populations. More participants and longer experimental duration will improve the accuracy and objectivity of the research.

Practical implications: Motivation analysis and search context recognition can help mobile service providers design applications and services for particular mobile contexts and usages.

Originality/value: Most current research focuses on specific contexts, such as studies on place, or other contextual influences on mobile search, and lacks a systematic analysis of mobile search context. Based on analysis of the impact of mobile search motivations and search context on search behaviors, we built a multi-dimensional model of mobile search behaviors.
;
Purpose: This study explores how search motivation and context influence mobile Web search behaviors.

Design/methodology/approach: We studied 30 experienced mobile Web users via questionnaires, semi-structured interviews, and an online diary tool that participants used to record their daily search activities. SQLite Developer was used to extract data from the users' phone logs for correlation analysis in Statistical Product and Service Solutions (SPSS).

Findings: One quarter of mobile search sessions were driven by two or more search motivations. It was especially difficult to distinguish curiosity from time killing in particular user reporting. Multi-dimensional contexts and motivations influenced mobile search behaviors, and among the context dimensions, gender, place, activities they engaged in while searching, task importance, portal, and interpersonal relations (whether accompanied or alone when searching) correlated with each other.

Research limitations: The sample was comprised entirely of college students, so our findings may not generalize to other populations. More participants and longer experimental duration will improve the accuracy and objectivity of the research.

Practical implications: Motivation analysis and search context recognition can help mobile service providers design applications and services for particular mobile contexts and usages.

Originality/value: Most current research focuses on specific contexts, such as studies on place, or other contextual influences on mobile search, and lacks a systematic analysis of mobile search context. Based on analysis of the impact of mobile search motivations and search context on search behaviors, we built a multi-dimensional model of mobile search behaviors.
SubtypeResearch Papers
KeywordMobile Search Query Formulation Search Motivation Search Context Contextual Dimension
Subject Area新闻学与传播学 ; 图书馆、情报与文献学
DOI10.20309/jdis.201608
URL查看原文
Indexed By其他
Project NumberGrant No.: 2015030809020371
Language英语
Funding ProjectThis work is jointly supported by the Wuhan International Science and Technology Cooperation Fund ; the Wuhan University Youth Fund of Humanities and Social Sciences.
Citation statistics
Document Type期刊论文
Identifierhttp://ir.las.ac.cn/handle/12502/8481
CollectionJournal of Data and Information Science_Journal of Data and Information Science-2016
Corresponding AuthorDan Wu (E-mail: danwoo@whu.edu.cn).
AffiliationSchool of Information Management, Wuhan University, Wuhan 430072, China
Recommended Citation
GB/T 7714
Dan Wu,Man Zhu,Aihua Ran,et al. How Users Search the Mobile Web: A Model for Understanding the Impact of Motivation and Context on Search Behaviors[J]. Journal of Data and Information Science,2016,9(1):98-122.
APA Dan Wu,Man Zhu,Aihua Ran,&Dan Wu .(2016).How Users Search the Mobile Web: A Model for Understanding the Impact of Motivation and Context on Search Behaviors.Journal of Data and Information Science,9(1),98-122.
MLA Dan Wu,et al."How Users Search the Mobile Web: A Model for Understanding the Impact of Motivation and Context on Search Behaviors".Journal of Data and Information Science 9.1(2016):98-122.
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