Celebrity and ordinary users: A comparative study of microblog user behaviors on Sina Weibo
LIU Xingjun1,2,3; WANG Weijun2,3; WU Jinke1; Xingjun Liu (E-mail: lxj@hbue.edu.cn).
2015-06-27
Source PublicationChinese Journal of Library and Information Science
Volume8Issue:2Pages:83-95
AbstractPurpose: This study aims to investigate and compare celebrity and ordinary users' behaviors on Sina Weibo.


Design/methodology/approach: Data was collected from 12,555 ordinary users and 2,467 celebrity users on Sina Weibo. Correlation and regression analysis was performed on users' number of followings, number of followers and number of posts.


Findings: The results revealed significant difference between famous and ordinary users' behaviors on Sina Weibo. We found correlation among ordinary users' number of followings, number of followers and number of posts, but for celebrity users, only their number of followings and number of posts are related with each other. For both ordinary and celebrity users, their number of followings significantly affects how many posts they publish.


Research limitations: We only carried out our investigation on Sina Weibo and the findings need to be further verified on other microblogging platforms.


Practical implications: This research is useful for microblogging service providers to understand different types of users and promote the continuous use of their services.

Originality/value: This research delivers valuable insights into understanding of the characteristics of different types of microbloggers and the ways to increase user viscosity.
; Purpose: This study aims to investigate and compare celebrity and ordinary users' behaviors on Sina Weibo.


Design/methodology/approach: Data was collected from 12,555 ordinary users and 2,467 celebrity users on Sina Weibo. Correlation and regression analysis was performed on users' number of followings, number of followers and number of posts.


Findings: The results revealed significant difference between famous and ordinary users' behaviors on Sina Weibo. We found correlation among ordinary users' number of followings, number of followers and number of posts, but for celebrity users, only their number of followings and number of posts are related with each other. For both ordinary and celebrity users, their number of followings significantly affects how many posts they publish.


Research limitations: We only carried out our investigation on Sina Weibo and the findings need to be further verified on other microblogging platforms.


Practical implications: This research is useful for microblogging service providers to understand different types of users and promote the continuous use of their services.

Originality/value: This research delivers valuable insights into understanding of the characteristics of different types of microbloggers and the ways to increase user viscosity.
SubtypeResearch Papers
KeywordMicroblog Information Dissemination Behavior Characteristics Empirical Study
Subject Area新闻学与传播学 ; 图书馆、情报与文献学
URL查看原文
Indexed By其他
Language英语
Document Type期刊论文
Identifierhttp://ir.las.ac.cn/handle/12502/7812
CollectionJournal of Data and Information Science_Chinese Journal of Library and Information Science-2015
Corresponding AuthorXingjun Liu (E-mail: lxj@hbue.edu.cn).
Affiliation1.School of Information Management, Hubei University of Economics, Wuhan 430205, China
2.School of Information Management, Central China Normal University, Wuhan 430079, China
3.Key Laboratory of Adolescent Cyberpsychology and Behavior of CCNU affiliated with the Ministry of Education, Wuhan 430079, China
First Author Affilication中国科学院文献情报中心
Recommended Citation
GB/T 7714
LIU Xingjun,WANG Weijun,WU Jinke,et al. Celebrity and ordinary users: A comparative study of microblog user behaviors on Sina Weibo[J]. Chinese Journal of Library and Information Science,2015,8(2):83-95.
APA LIU Xingjun,WANG Weijun,WU Jinke,&Xingjun Liu .(2015).Celebrity and ordinary users: A comparative study of microblog user behaviors on Sina Weibo.Chinese Journal of Library and Information Science,8(2),83-95.
MLA LIU Xingjun,et al."Celebrity and ordinary users: A comparative study of microblog user behaviors on Sina Weibo".Chinese Journal of Library and Information Science 8.2(2015):83-95.
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