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Title: Continuance intention to use the mobile interest-based community: An integrated theoretical model and empirical study
Author: HU Jiming; YU Jing
Source: Chinese Journal of Library and Information Science
Issued Date: 2015-06-27
Volume: 8, Issue:2, Pages:52-68
Keyword: Mobile interest-based community ; Continuance intention ; Expectation confirmation model (ECM) ; Experiential value
Subject: 新闻学与传播学 ; 图书馆、情报与文献学
Indexed Type: 其他
Corresponding Author: Jiming Hu (E-mail: hujiming@whu.edu.cn).
DOC Type: Research Papers
Abstract: Purpose: This paper aims at an understanding of factors that influence the continuance intention to use mobile interest-based community applications, with a focus on the impacts of technology acceptance model (TAM) constructs and experiential value.


Design/methodology/approach: Taking a hybrid model combining TAM and extended expectation confirmation model (ECM) as foundation, this study integrated experiential value into the research model. A survey method was adopted and the sample was constituted by 347 Chinese undergraduates who were experienced users of mobile interest-based community applications. Structural equation modeling was used to test the research model.


Findings: Our findings suggest that 1) key determinants of user satisfaction with mobile interest-based community applications are confirmation, perceived usefulness (PU), perceived ease of use (PEU) and experiential value. Both satisfaction and PU are directly correlated with continuance intention; 2) PU's impact on satisfaction and continuance intention has been confirmed again in this study. Although PEU has no direct impact on satisfaction and continuance intention, it may indirectly affect them via PU; 3) all the perceived experiential values (aesthetics, playfulness, service excellence and return on investment) have a positive influence on satisfaction.


Research limitations: We did not examine the effects of individual user differences that may also be important for understanding satisfaction and continuance intention.


Practical implications: The study findings can help service providers improve the use of mobile interest-based community applications.

Originality/value: Our study contributes to a more systematic understanding of factors that influence continuous use of mobile interest-based community applications.
English Abstract: Purpose: This paper aims at an understanding of factors that influence the continuance intention to use mobile interest-based community applications, with a focus on the impacts of technology acceptance model (TAM) constructs and experiential value.


Design/methodology/approach: Taking a hybrid model combining TAM and extended expectation confirmation model (ECM) as foundation, this study integrated experiential value into the research model. A survey method was adopted and the sample was constituted by 347 Chinese undergraduates who were experienced users of mobile interest-based community applications. Structural equation modeling was used to test the research model.


Findings: Our findings suggest that 1) key determinants of user satisfaction with mobile interest-based community applications are confirmation, perceived usefulness (PU), perceived ease of use (PEU) and experiential value. Both satisfaction and PU are directly correlated with continuance intention; 2) PU's impact on satisfaction and continuance intention has been confirmed again in this study. Although PEU has no direct impact on satisfaction and continuance intention, it may indirectly affect them via PU; 3) all the perceived experiential values (aesthetics, playfulness, service excellence and return on investment) have a positive influence on satisfaction.


Research limitations: We did not examine the effects of individual user differences that may also be important for understanding satisfaction and continuance intention.


Practical implications: The study findings can help service providers improve the use of mobile interest-based community applications.

Originality/value: Our study contributes to a more systematic understanding of factors that influence continuous use of mobile interest-based community applications.
 
Project Number: Grant No.: 71303178 ; Grant No.: 2015M572202
Funder: This work is jointly supported by the National Natural Science Foundation of China ; China Postdoctoral Science Foundation
Related URLs: 查看原文
Language: 英语
Content Type: 期刊论文
URI: http://ir.las.ac.cn/handle/12502/7810
Appears in Collections:Chinese Journal of Library and Information Science-2015_期刊论文

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description.institution: School of Information Management, Wuhan University, Wuhan 430072, China

Recommended Citation:
HU Jiming,YU Jing. Continuance intention to use the mobile interest-based community: An integrated theoretical model and empirical study[J]. Chinese Journal of Library and Information Science,2015,8(2):52-68.
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