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Title: Understanding information seeking behavior of rural women: Field studies in China
Author: LIU Jiqun1; YAN Hui2
Source: Chinese Journal of Library and Information Science
Issued Date: 2014-12-19
Volume: 7, Issue:4, Pages:16-30
Keyword: Rural woman ; Information need ; Information seeking ; Information behavior ; Community informatics
Subject: 新闻学与传播学 ; 图书馆、情报与文献学
Indexed Type: 其他
Corresponding Author: Hui Yan(E-mail:yanhui@nankai.edu.cn)
DOC Type: Research Paper
Abstract:
Purpose: The purpose of this research is to investigate Chinese rural women's information needs and information seeking behavior, with an emphasis on exploration of the intervening variables that influence information needs and information seeking behavior.

Design/methodology/approach: The sample consisted of 27 women from 9 villages in Gansu Province, Anhui Province and Tianjin City, China. Data were collected through in-depth individual interview. Both quantitative and qualitative methods were employed to analyze the data.

Findings: Chinese rural women's needs are basically tied to agricultural technologies, employment and health information. Social network, rather than the Internet, serves as the most frequently used information channel. Women’s cognitive ability, social role and their living environment are the 3 intervening variables that have an impact on their information needs and their information seeking behavior.

Research limitations: This qualitative research is based on a small sample and conducted on specific socio-economic settings in China, which may restrict the generalization and application of relevant findings in other settings and countries.

Practical implications: The study results will help librarians and information professionals better understand Chinese rural women's information needs and information seeking behavior in an effort to find ways to solve problems they may encounter in their information seeking process.

Originality/value: This paper introduced an analysis framework that provides an integrated perspective on understanding information needs and information seeking behavior of Chinese women in rural areas.
 
English Abstract:
Purpose: The purpose of this research is to investigate Chinese rural women's information needs and information seeking behavior, with an emphasis on exploration of the intervening variables that influence information needs and information seeking behavior.

Design/methodology/approach: The sample consisted of 27 women from 9 villages in Gansu Province, Anhui Province and Tianjin City, China. Data were collected through in-depth individual interview. Both quantitative and qualitative methods were employed to analyze the data.

Findings: Chinese rural women's needs are basically tied to agricultural technologies, employment and health information. Social network, rather than the Internet, serves as the most frequently used information channel. Women's cognitive ability, social role and their living environment are the 3 intervening variables that have an impact on their information needs and their information seeking behavior.

Research limitations: This qualitative research is based on a small sample and conducted on specific socio-economic settings in China, which may restrict the generalization and application of relevant findings in other settings and countries.

Practical implications: The study results will help librarians and information professionals better understand Chinese rural women's information needs and information seeking behavior in an effort to find ways to solve problems they may encounter in their information seeking process.

Originality/value: This paper introduced an analysis framework that provides an integrated perspective on understanding information needs and information seeking behavior of Chinese women in rural areas.
 
Project Number: Grant No.: 11CTQ009
Funder: This work is supported by the National Social Science Foundation of China
Related URLs: 查看原文
Language: 英语
Content Type: 期刊论文
URI: http://ir.las.ac.cn/handle/12502/7622
Appears in Collections:Chinese Journal of Library and Information Science-2014_期刊论文

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description.institution: 1.Department of Information Management, Peking University, Beijing 100871, China
2.Department of Information Resources Management, Business School, Nankai University, Tianjin 300071, China

Recommended Citation:
LIU Jiqun,YAN Hui. Understanding information seeking behavior of rural women: Field studies in China[J]. Chinese Journal of Library and Information Science,2014,7(4):16-30.
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