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Entry strategies in an emerging technology: a pilot web-based study of graphene firms
Arora, Sanjay K.1; Youtie, Jan2; Shapira, Philip1,3; Gao, Lidan4; Ma, TingTing5
Source PublicationSCIENTOMETRICS
AbstractWe explore pilot web-based methods to probe the strategies followed by new small and medium-sized technology-based firms as they seek to commercialize emerging technologies. Tracking and understanding the behavior of such early commercial entrants is not straightforward because smaller firms with limited resources do not always widely engage in readily visible and accessible activities such as publishing and patenting. However, many new firms, even if small, present information about themselves that is available online. Focusing on the early commercialization of novel graphene technologies, we introduce a "web scraping" approach to systematically capture information contained in the online web pages of a sample of small and medium-sized high technology graphene firms in the US, UK, and China. We analyze this information and devise measures that gauge how firm specialization in the target technology impacts overall market orientation. Three groups of graphene enterprises are identified which vary by their focus on product development, materials development, and integration into existing product portfolios. Country-level factors are important in understanding these early diverging commercial approaches in the nascent graphene market. We consider management and policy implications of our findings, and discuss the value, including strengths and weaknesses, of web scraping as an additional information source on enterprise strategies in emerging technologies.
KeywordEmerging Technology Graphene Small And Medium Enterprise Commercialization Market Entry Web Scraping United States United Kingdom China
WOS HeadingsScience & Technology ; Technology
Indexed BySCI ; SSCi
WOS Research AreaComputer Science ; Information Science & Library Science
WOS SubjectComputer Science, Interdisciplinary Applications ; Information Science & Library Science
WOS IDWOS:000318807000022
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Document Type期刊论文
Affiliation1.Georgia Inst Technol, Sch Publ Policy, Atlanta, GA 30332 USA
2.Georgia Inst Technol, Enterprise Innovat Inst, Atlanta, GA 30332 USA
3.Univ Manchester, Manchester Business Sch, Manchester Inst Innovat Res, Manchester M13 9PL, Lancs, England
4.Chinese Acad Sci, Chengdu Lib, Chengdu 610041, Peoples R China
5.Beijing Inst Technol, Sch Econ & Management, Beijing 100081, Peoples R China
First Author Affilication中国科学院文献情报中心
Recommended Citation
GB/T 7714
Arora, Sanjay K.,Youtie, Jan,Shapira, Philip,et al. Entry strategies in an emerging technology: a pilot web-based study of graphene firms[J]. SCIENTOMETRICS,2013,95(3):1189-1207.
APA Arora, Sanjay K.,Youtie, Jan,Shapira, Philip,Gao, Lidan,&Ma, TingTing.(2013).Entry strategies in an emerging technology: a pilot web-based study of graphene firms.SCIENTOMETRICS,95(3),1189-1207.
MLA Arora, Sanjay K.,et al."Entry strategies in an emerging technology: a pilot web-based study of graphene firms".SCIENTOMETRICS 95.3(2013):1189-1207.
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