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Title: Entry strategies in an emerging technology: a pilot web-based study of graphene firms
Author: Arora, Sanjay K.1; Youtie, Jan2; Shapira, Philip1,3; Gao, Lidan4; Ma, TingTing5
Source: SCIENTOMETRICS
Issued Date: 2013-05-31
Volume: 95, Issue:3, Pages:1189-1207
Keyword: Emerging technology ; Graphene ; Small and medium enterprise ; Commercialization ; Market entry ; Web scraping ; United States ; United Kingdom ; China
Indexed Type: SCI ; SSCi
DOC Type: Article
English Abstract: We explore pilot web-based methods to probe the strategies followed by new small and medium-sized technology-based firms as they seek to commercialize emerging technologies. Tracking and understanding the behavior of such early commercial entrants is not straightforward because smaller firms with limited resources do not always widely engage in readily visible and accessible activities such as publishing and patenting. However, many new firms, even if small, present information about themselves that is available online. Focusing on the early commercialization of novel graphene technologies, we introduce a "web scraping" approach to systematically capture information contained in the online web pages of a sample of small and medium-sized high technology graphene firms in the US, UK, and China. We analyze this information and devise measures that gauge how firm specialization in the target technology impacts overall market orientation. Three groups of graphene enterprises are identified which vary by their focus on product development, materials development, and integration into existing product portfolios. Country-level factors are important in understanding these early diverging commercial approaches in the nascent graphene market. We consider management and policy implications of our findings, and discuss the value, including strengths and weaknesses, of web scraping as an additional information source on enterprise strategies in emerging technologies.
WOS Headings: Science & Technology ; Technology
WOS Subject: Computer Science, Interdisciplinary Applications ; Information Science & Library Science
WOS Subject Extended: Computer Science ; Information Science & Library Science
WOS Keyword Plus: INNOVATION ; NANOTECHNOLOGY ; ENTREPRENEURSHIP ; INDUSTRY ; CHINA ; COMMERCIALIZATION
Language: 英语
WOS ID: WOS:000318807000022
Citation statistics:
Content Type: 期刊论文
URI: http://ir.las.ac.cn/handle/12502/7601
Appears in Collections:中国科学院成都文献情报中心_情报研究部_期刊论文

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description.institution: 1.Georgia Inst Technol, Sch Publ Policy, Atlanta, GA 30332 USA
2.Georgia Inst Technol, Enterprise Innovat Inst, Atlanta, GA 30332 USA
3.Univ Manchester, Manchester Business Sch, Manchester Inst Innovat Res, Manchester M13 9PL, Lancs, England
4.Chinese Acad Sci, Chengdu Lib, Chengdu 610041, Peoples R China
5.Beijing Inst Technol, Sch Econ & Management, Beijing 100081, Peoples R China

Recommended Citation:
Arora, Sanjay K.,Youtie, Jan,Shapira, Philip,et al. Entry strategies in an emerging technology: a pilot web-based study of graphene firms[J]. SCIENTOMETRICS,2013,95(3):1189-1207.
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