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Title: Blog acceptance model: An empirical study on exploring users’ acceptance and continual usage of blogs
Author: ZHAO Yuxiang ; ZHU Qinghua
Source: Chinese Journal of Library and Information Science
Issued Date: 2009-11-15
Volume: 2, Issue:3, Pages:44-61
Keyword: Blog acceptance model ; Users&rsquo ; motivation ; technology acceptance model (TAM) ; Social capital theory ; Social exchange theory
Subject: 编辑出版
Corresponding Author: Zhu Qinghua (Email: qhzhu@nju.edu.cn)
English Abstract:

Blogs have permeated into our daily lives at a fast speed, and various kinds of blog spaces have attracted our attention. However, little effort has been made on studying the users’ motivation to participate in blog activities. This paper aims to construct a theoretical model about the blog adoption based on technology acceptance model (TAM theory), social capital theory and social exchange theory, and put forward 18 related hypotheses. Then the survey method is adopted to analyze the data from 208 questionnaires using the SPSS and LISREL tools, and to examine the theoretical model and hypotheses. Finally, the paper makes a discussion from five aspects due to the results of data analysis, including individual driving factors, group driving factors, community driving factors, technology acceptance factors and moderating variables. The results show that curiosity/enjoyment, user’s experience, social interaction and social identification will greatly affect users’ motivation to accept a blog; meanwhile, perceived ease of use, exchange cost and trust will partially influence users’ intention to participate in blog activities. The results also suggest that age and education degrees have significant moderating effects on users’ acceptance and updating of blogs.

Related URLs: 查看原文
Content Type: 期刊论文
URI: http://ir.las.ac.cn/handle/12502/5347
Appears in Collections:Chinese Journal of Library and Information Science-2009_期刊论文

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Recommended Citation:
ZHAO Yuxiang,ZHU Qinghua. Blog acceptance model: An empirical study on exploring users’ acceptance and continual usage of blogs[J]. Chinese Journal of Library and Information Science,2009,2(3):44-61.
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