Blog acceptance model: An empirical study on exploring users’ acceptance and continual usage of blogs
ZHAO Yuxiang; ZHU Qinghua; Zhu Qinghua (Email: qhzhu@nju.edu.cn)
2009-11-15
Source PublicationChinese Journal of Library and Information Science
ISSN1674-3393
Volume2Issue:3Pages:44-61
Other Abstract

Blogs have permeated into our daily lives at a fast speed, and various kinds of blog spaces have attracted our attention. However, little effort has been made on studying the users’ motivation to participate in blog activities. This paper aims to construct a theoretical model about the blog adoption based on technology acceptance model (TAM theory), social capital theory and social exchange theory, and put forward 18 related hypotheses. Then the survey method is adopted to analyze the data from 208 questionnaires using the SPSS and LISREL tools, and to examine the theoretical model and hypotheses. Finally, the paper makes a discussion from five aspects due to the results of data analysis, including individual driving factors, group driving factors, community driving factors, technology acceptance factors and moderating variables. The results show that curiosity/enjoyment, user’s experience, social interaction and social identification will greatly affect users’ motivation to accept a blog; meanwhile, perceived ease of use, exchange cost and trust will partially influence users’ intention to participate in blog activities. The results also suggest that age and education degrees have significant moderating effects on users’ acceptance and updating of blogs.

KeywordBlog Acceptance Model Users&Rsquo Motivation Technology Acceptance Model (Tam) Social Capital Theory Social Exchange Theory
Subject Area编辑出版
URL查看原文
Document Type期刊论文
Identifierhttp://ir.las.ac.cn/handle/12502/5347
CollectionJournal of Data and Information Science_Chinese Journal of Library and Information Science-2009
Corresponding AuthorZhu Qinghua (Email: qhzhu@nju.edu.cn)
Recommended Citation
GB/T 7714
ZHAO Yuxiang,ZHU Qinghua,Zhu Qinghua (Email: qhzhu@nju.edu.cn). Blog acceptance model: An empirical study on exploring users’ acceptance and continual usage of blogs[J]. Chinese Journal of Library and Information Science,2009,2(3):44-61.
APA ZHAO Yuxiang,ZHU Qinghua,&Zhu Qinghua .(2009).Blog acceptance model: An empirical study on exploring users’ acceptance and continual usage of blogs.Chinese Journal of Library and Information Science,2(3),44-61.
MLA ZHAO Yuxiang,et al."Blog acceptance model: An empirical study on exploring users’ acceptance and continual usage of blogs".Chinese Journal of Library and Information Science 2.3(2009):44-61.
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