| Article：Creating and using Personas for library service in the Web 2.0 era－a case study of the Chinese Academy of Sciences | |
| 顾立平(Ku Liping) | |
| Source Publication | Marketing Libraries in a Web 2.0 World |
| Contributor | DE GRUYTER SAUR |
| 2011 | |
| Publisher | DE GRUYTER SAUR |
| Publication Place | Munich |
| Pages | 79-86 |
| Keyword | User Profile |
| Subject Area | 图书情报理论研究与信息社会学 |
| Other Abstract | [Abstract]Marketing library service in Web2.0 environment suits users’ goals, tasks and needs. Creating and using personas is a practical way to integrate the views of all users about library services. In this study, users are clustered into four personas and discussed how digital library services can be enhanced. This study shows that it is useful to create and use personas for satisfactory user experience, user-centered design and marketing in Web2.0. [Résumé]Dans le context du marketing des services de bibliothèques à l’ère du Web2.0, créer et utiliser des |
| Document Type | 专著章节/文集论文 |
| Identifier | http://ir.las.ac.cn/handle/12502/4173 |
| Collection | 中国科学院文献情报中心（北京）_业务处 |
| Recommended Citation GB/T 7714 | 顾立平(Ku Liping). Article：Creating and using Personas for library service in the Web 2.0 era－a case study of the Chinese Academy of Sciences. Marketing Libraries in a Web 2.0 World. Munich:DE GRUYTER SAUR,2011:79-86. |
| File name: | Marketing Library in A Web2.0 World.gif |
| Format: | GIF |
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