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Article:Creating and using Personas for library service in the Web 2.0 era-a case study of the Chinese Academy of Sciences
顾立平(Ku Liping)
Source PublicationMarketing Libraries in a Web 2.0 World
ContributorDE GRUYTER SAUR
2011
PublisherDE GRUYTER SAUR
Publication PlaceMunich
Pages79-86
KeywordUser Profile
Subject Area图书情报理论研究与信息社会学
Other Abstract[Abstract]Marketing library service in Web2.0 environment suits users’ goals, tasks and needs. Creating and using personas is a practical way to integrate the views of all users about library services. In this study, users are clustered into four personas and discussed how digital library services can be enhanced. This study shows that it is useful to create and use personas for satisfactory user experience, user-centered design and marketing in Web2.0.

[Résumé]Dans le context du marketing des services de bibliothèques à l’ère du Web2.0, créer et utiliser des est une façon pratique d’intégrer l’opinion de tous les participants à propos du service de la bibliothèques. À l’aide de questionnaires, d’entrevues et d’observations, la recherché utilize plus précisément le courriel, les systèms de babillards électroniques (BBS), la messagerie instantanée, le pair-à-pair (P2P), le clavardage (chat), la diffusion en posdcast, les réseaux sociaux, les folksonomies, les fils RSS et le blog. Ainsi, les usagers ont pu être assignés à quatre personages avec lesquels il fut ensuite possible de discuter comment améliorer la virtualization des services. La présente etude démontre l’importance de créer et d’utiliser des personages en function du comportement et des caractéristiques de l’expérience des usagers, pour une meilleure conception et un meilleur marketing des services.
Document Type专著章节/文集论文
Identifierhttp://ir.las.ac.cn/handle/12502/4173
Collection中国科学院文献情报中心(北京)_业务处
Recommended Citation
GB/T 7714
顾立平(Ku Liping). Article:Creating and using Personas for library service in the Web 2.0 era-a case study of the Chinese Academy of Sciences. Marketing Libraries in a Web 2.0 World. Munich:DE GRUYTER SAUR,2011:79-86.
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