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基于网络营销理论的图书馆信息服务
李印结; 吴跃伟
2009-12-11
Conference Name2009中国图书馆学会年会
Conference Date2009-11-02~2009-11-06
Conference Place广西南宁
Funding Organization中国图书馆学会
Abstract本文分析图书馆引入网络营销的可能性;图书馆网络营销特点;图书馆的信息服务需要从读者角度来构建客户策略、成本策略、便利策略和沟通策略的四个网络营销策略。
Keyword图书馆 信息服务 网络营销
Subject Area信息组织与服务
URL查看原文
Language中文
Document Type会议论文
Identifierhttp://ir.las.ac.cn/handle/12502/2595
Collection中国科学院武汉文献情报中心_学习传播中心
Recommended Citation
GB/T 7714
李印结,吴跃伟. 基于网络营销理论的图书馆信息服务[C],2009.
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