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Title: 网络信息行为的差异化用户模型-创建与使用型人
Author: 顾立平
Degree Level: 博士
Issued Date: 2009-06-05
Degree Grantor: 中国科学院研究生院
Place of Degree Grantor: 中国科学院文献情报中心
Supervisor: 张晓林
Keyword: Personas ; user behavior ; information service ; information seeking behavior
Subject: 图书情报理论研究与信息社会学::数字图书馆研究
Alternative Title: Differentiated User Model of Network Information Behaviour
Major: Digital Library Technologies and System
Abstract: 网络在学生获得有用信息的过程中,扮演越来越重要的角色。但是,目前缺乏系统地调查网络用户行为的实证研究和行为规律的解释。 本研究包括三个研究问题:1)什么是网络用户行为;2)为何他们有相异的行为和特征;3)如何将不同个体描绘为几个典型用户。 因此在中国科学院研究生院(GUCAS)进行两项调查。首先利用随机抽样问卷的497个有效样本去推论20种网络用户行为和藉由卡方分析结果去建立四种典型用户,其次利用结构化访谈收集36位受访者的行为与特征原因。 调查结果发现,1)多数学生使用电子邮件、电子布告栏、即时通讯和点对点传输,但是少数学生使用聊天室、播客、社会网络软件、社会标签、内容聚合和博客;2)使用电子布告栏频率越高,对电子布告栏的学术用途就越认同;多数人使用电子邮件,并且同意它的学术功能;而且,多数不经常使用博客的人,同意它的学术功能;3)学生们不同的线上行为,与他们的人际关系(导师、同学、研究所与其它单位)有关。 以此结果为基础,建议以四种虚构人物(型人)和相异的特质与行为,作为数字图书馆系统设计的参考。并且为了日后更好地理解网络用户行为,建立从型人的研究方法上结合卡方分析、结构方程式、因子分析和聚类分析的改良方式。 The role of Internet has become more and more important for students to obtain useful information. However, there are very few empirical studies in which web users’ behavior and behavior trends have been systematically examined. The work includes three research questions: 1) what network user behaviors are; 2) whether there are different behavior characterstics; and 3) how these different characters be explained as several typical users. Therefore, two kinds of surveys were held in the Graduate University of Chinese Academy of Sciences(GUCAS) using random sampling questionnaire to infer 20 kinds of network user’s behavior from the 497 valid samples, and four typical user models detected based on Chi-square analysis, and using structural interviews to collect 36 persons’ reasons of behavior and character. As results, 1) the most students use Email, BBS, Instant Messenger and P2P, but a few students use Chatroom, Podcast, Social Network Software, Social Tag, RSS and Blog; 2) the higher the frequency of using BBS, the more the agreement of its learning function; most people use E-mail, and agree with its learning function; And, the most persons who not always use Blog agree with its learning function; 3) students have different online behavior relative to their human relationship (director/teacher, partner/classmate, research station and other institutes). Based on the results, it is recommended in conclusion that four fiction persons (Personas) with distinct character and behavior as guide for design of digital library system, and Personas be still improved in research method combined by Chi-square, structural equation model (SEM), factor analysis and cluster analysis additionally for better understanding network user’s behavior in the future.
Language: 中文
Content Type: 学位论文
URI: http://ir.las.ac.cn/handle/12502/1514
Appears in Collections:中国科学院文献情报中心_研究生_学位论文

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Recommended Citation:
顾立平. 网络信息行为的差异化用户模型-创建与使用型人[D]. 中国科学院文献情报中心. 中国科学院研究生院. 2009.
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文件名: Differentiated User Model of Network-Crea ting and Using Personas_lipingku.pdf
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